Until the completion of ASAHI Shoes

Our passion for “manufacturing” cultivated throughout a history of more than 120 years and summarized in video.
Take a look at our historical Kurume Plant and our commitment to “Made in Japan” products.

Commitment to “Made in Japan” (from sewing to processing)

ASAHI SHOES, LTD. has continued its tradition of advancing shoemaking technology called vulcanization that is rare in Japan. Rubber is vulcanized and casted by applying heat and pressure for about one hour in a vulcanizer with temperatures reaching 100 degrees or more. This manufacturing method includes the features of keeping shape better and fitting comfortably to feet, and each shoe is carefully manufactured.

Our company adopts a PU (polyurethane) injection molding machine to produce luxury shoes (leather shoes) and lady’s shoes (waterproof design). As a PU (polyurethane) sole is molded by a chemical reaction (bubble release) of materials, it is extremely light and superior in flexibility. Furthermore, it has superior adherence properties and waterproof properties due to integrated molding.

We will continue to pass down a tradition of shoemaking technology cultivated for more than 120 years, utilizing the value of domestic production to protect feet health and meet the expectations of customers through “attractive products” and a “detailed supply system” in the future.

Production process (vulcanization)

The Kurume Plant with a history of more than 120 years since its foundation

The Kurume Plant is located on the bank of the Chikugo River (the first-class river) that flows through the Chikugo Plain and is next to the JR Kurume Station. This is the gateway to Kurume City.